Industry unveils pioneering research to inform Equine Welfare strategy

Organisations across the equine sector have united to produce a major study into public attitudes towards the use of horses in sport and leisure. The report, published today, provides new, ground-breaking insight that will inform future equine welfare initiatives across the sector.  

The study marks the first major collaboration of equestrian governing bodies and equine welfare organisations, to understand what drives public trust in and acceptance of horse sport and what work will be necessary to ensure a sustainable future for horse sport and the equine sector as a whole.  

The study was initiated by World Horse Welfare, funded by the Racing Foundation and a large group of equestrian National Governing Bodies, including British Equestrian, British Dressage, British Showjumping, British Eventing, British Horse Society, British Horseracing Authority, British Equine Veterinary Association and Pony Club UK.  

Conducted by Australian engagement science specialists Voconiq, the study set out to deliver in depth analysis into what the public think about horse sport and what underpins their views, perceptions and opinions. The topics covered in the study will help to inform the communication and delivery of our Equine Welfare Action Plan, which we announced last month, backed by more extensive data and evidence. 

The results highlight that the UK public recognises the social importance of horses to life in the UK and this was a key driver of trust.  Transparency, fairness and regulation were all primary themes, with many of these indicators linked to equine welfare standards, which play a significant role in shaping public confidence in horse sport as a whole. 

Overall, the report emphasises the importance of ensuring that horses have a positive experience not just when participating in sport but throughout their lives, with their mental wellbeing considered just as critical as their physical welfare. 

Jason Brautigam, BD Chief Executive, commented: “British Dressage is fully committed to driving positive change across the whole of equestrian sport.  The Voconiq research study provides us with vital insight that will support the delivery of our Equine Welfare Action Plan and inform how we can develop the sport in a way that builds greater public trust and acceptance. 

“Our primary aim is to promote the tangible benefits that the horse / human relationship can bring to society, while actively demonstrating the highest standards of care that we provide for our equine partners.  This report will help all of us in the equestrian community better understand what is required to ensure that there is a long term and sustainable future for horses in sport.”   

To view a highlights summary of the study findings, click on the link below:

VIEW THE RESEARCH